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Art Portfolio: Collaboration Task

Milk advertisement,                                 

as a part of the mini group project with Michaela and Francisco.

The aim was to create a simple advertisement. It was a perfect possibility to evaluate the initial skills in presenting the product. We included a poster, product design and elements of graphic design. 

Brainstorming process we persuaded online, so we do not have a sheet with ideas.

- makes you strong, bodybuilder

-smile

-nature

We agreed that I will make a cow design, Michaela will make a poster (background etc.) and Francisco - product design.

My first idea was mostly about energy and movement. To create an unusual thing for the eye. I think it is a part of the advertising. I came up waving hands and milk-spilt titles ''work flow''. I just imagine that with a simple blue background. 


But it was my concept. When we gather lately to combine ideas, we had a different point of view. We agreed on the roles and aims of the project. We split up as well as the progression route is. My work was to create the cow image. We wanted to present her in the city. To emphasise the rush and everyday challenges. The second option was placing her in the meadow - natural habitat. But still in a rush with features like a hat or briefcase. 

I made a few sketches, it strongly reminded me of the scene from the Monthy Python Flying Circus. I know that it maybe is not a shining example. I only hope that it can remind someone of this scene. 

Here is the link to the video.


I started with sketches inspired by the walk 'motion'. 





We have been looking at other famous milk campaigne and food advertisements site. 

As we pointed out, there is a general outline of the project. 

''We will create an advertising poster for Milk. Which will include illustration and design of the product. We will use vector graphics for this project. The brand of Milk will be fictional and the idea is: Milk that gets you to work! Our progression routes are Illustration, Product design and Graphic design. ''

Here is my first approach to make this poster. 
Michaela made the overall look. I only changed the design and inserted my cow.
We discussed that this theme should encourage people to buy a carton of milk with a smiling face. Like in a lot of other companies 'milk from happy cow'. I changed the title to exaggerated the positive kick to start a day with a... milk!


In the end, we concluded to make two possible variations. This one above I made, and below is made by Michaela.


Francisco made a product design. He inserted the carton of milk on the mockup table.






References:

Marwat, F., 2014. 31Creative Food Advertisements To Make You Hungry | CRIZMO - Part 2. [online] CRIZMO. Available at: <https://www.crizmo.com/31creative-food-advertisements-to-make-you-hungry.html/2?fbclid=IwAR33S19QqXqIEroUPqyQtp9Af84kuVwHlbpyha6HP5032UzgOMGCVQ-LCRQ> [Accessed 23 February 2021].
Monthy Python Flying Circus, 1970. Ministry of Silly Walks. [video] Available at: <https://www.youtube.com/watch?v=eCLp7zodUiI> [Accessed 23 February 2021].

Comments

  1. Sam Dargan28 February 2021 at 22:24

    Really good effort on this project, you seem to have worked really well as a part of the team with Mia and Francisco. Interesting that you mentioned Monty Pythons Flying Circus - I'm surprised that you made that connection.

    ReplyDelete

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