Skip to main content

Project 2: Adertisement

 Today I'm focusing on new project. My device sources only allowed me to come with my doggy photos. So, I decided to move with awareness campaign.

 It's a german shepherd. Before I left home, she had given a birth (of two little ones). That was fascinating and moving. And I realized, that we are the same laws and naturality. I have started my brainstorm process.


After all, I forgot working on photoshop A4 page. But quality is still the same.
The final pieces you can see below. As usuall, I'm not sure which one is more appropirate to the title. This I leave for more experienced person.

Update: Research

Why have I chosen this colour for the background? I tried to get into people's mind to remind them the ordinary for example milk advertisements. Companies decided to choose blue colour for this occasion. Why? I made a research in terms of how people perceive that kind of things. ''Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.'' Also, the hue is significant. In this case, it shows that ''Light blue is associated with health, healing, tranquility, understanding, and softness.'' (Baker, 2020)
 
As I mentioned at the beginning of this post, this lady had given a birth. Then I have got a bright idea of what can I use this to my advertisement. I thought that this task (in terms of having been a fresh) is a freelance. The awareness campaign was in the description, so I used it as well. 

My inspiration has come from my mind. But I only got a picture. The situation which I have imagined was a nice green lawn and blue sky. In the middle main character of my 'story' and words apart from the confusing details on the dog. The message I was trying to keep it simple. Just to emphasise the meaning of an almost idyllic scene. The first two examples maybe are more approachable to understand. The seconds I left without extra typography. 'Ma' stands for mother, the 'shawl' is reminds of the woman thing.

The idea of the scene I took from the famous Switzerland chocolate ''Milka''. In Poland, this advertisement appears quite often. It is a purple roan cow on the foreground and Alpine mountains in the back. I think it is a good point, to recognize the brand with such a perspective. Also, it pulling children to buy the product. So, I identify those explanations in my work. Not in the same terms of the recipient. The meadow and blue sky are close to the children perception. And innocent in general. 


I think the project would be more successful if I have been working in one of the brands which are associated with animals rights. Otherwise, how could I created the product if I have a barrier in colour range? Advertisement usually has a catchy wall known brands and colours. How can I divide the class project and master's work?






References:
BAKER, F. (2020) Color Meaning in Advertising - Media Literacy Clearinghouse. [Online] Available from: https://www.frankwbaker.com/mlc/advertising-color-meaning/#:~:text=It%20is%20often%20associated%20with,and%20produces%20a%20calming%20effect. [Accessed 20/11/2020]

anonymous,. (2020) Znalezione obrazy dla zapytania milka advertisement | Milka, Poster, Landmarks. [Online] Available from: https://www.pinterest.es/pin/481885228864433065/?amp_client_id=CLIENT_ID(_)&mweb_unauth_id={{default.session}}&_url=https%3A%2F%2Fwww.pinterest.es%2Famp%2Fpin%2F481885228864433065%2F [Accessed 20/11/2020]

Comments

  1. Carrie Mansfield19 October 2020 at 09:41

    For this project there should be research into other adverts, which is not here and the images you have at the moment are not a final piece. Look back at the principles of advertising in the brief and classwork/powerpoints to make sure you have all the requirements for the project.

    ReplyDelete
  2. Eleni's Design Canvas20 October 2020 at 11:36

    I really like the fact that you linked your project to your dog and tried to create an awareness campaign. I would like to see more development behind the work and perhaps research regarding similar campaigns. I like the colour chosen and that you experimented with different backgrounds, however, I don't really understand what 'ma' stands for. Overall, I like the outcome and would love to see more research and development behind it.

    ReplyDelete

Post a Comment

Popular posts from this blog

Set Project: The exact reason why and sketches

 I have not straightened why I chose to illustrate the lyrics. As you may have noticed, I know quite a lot about music from the last century and always dreamed about the connection with visual art. Especially in this case, when the album is laid out as a story. Therefore, taking advantage of this opportunity I intend to make something familiar using illustration. You see, songs have a lyric - a story. And I want to share with those, by giving my version. In fact, Primitivism is related to the 60s pop culture and the insights I will publish gradually. The album that I chose is unique in terms of the tracklist.  Sgt. Pepper Lonely Hearts Club Band  has no gaps between tracks. Therefore they made an album that sounds like one continuous song. ''Highly debated it is considered as a one of the first concept album'' (The HollyHobs, 2020). Some of the songs had been established according to the newspapers headers/stories.  The reasons why I chose this relation to the theme ...
1 comment
Read more

Set Project: Sketches and coming back to the first plan

In the last days, I concluded that I should focus on the reasons why I choose this topic and the style of this project. I think I started to be weak and not sure what I want to do. I think the reason is in a large number of researches. Same with techniques and artists to look at. I summarise that I am not capable to mix various inspirations at once. I came back to my first inspiration Anto van Hertbruggen. Because I always wanted to make art like that, no matter what's it gonna take. Here I will discuss the elements which I want to use to combine this pice in one. Here is the whole work with the background. As I mentioned before, I looked at how Anton work on his illustrations. He usually filling few sheets in drawings (as layers for one illustration).  First, I found a great view on google maps. I am interested in the territories of Canada and the northern landscape. The place is in Northwest Territories, in Yellowknife.  click I sketch this place on two sheets of paper. Then...
1 comment
Read more

Welcome to my blog!

Tell me something about yourself:  I am a young artist studying IYZ Art&Design with Graphic Design BA, in De Montfort University. Live in the Leicester city centre. My pathway started since I have been influenced by a close family by Claude Monet’s works. Paintings made by my uncle’s hands were great copies. Those pieces of art have been surrounding me still. I have been studying at Art School in Bydgoszcz, were I gain helpful skills and workshop.  I would like to explore more possibilities to share my skills. The significant key of my artworks made by oil paints is the variously, including different textures and mediums. I’m sure that our expressions and feelings made us artists. In my artworks, I’m trying to take after my deep feelings of research and my inquisitiveness. Furthermore, I’m fascinated by the 50’s and 60’s century artists. Especially, Futurist artist like Boccioni, Silva, Gonzalez. Their appearance have been a tremendous impact on my art.  Claude Monet...
1 comment
Read more